01:31 I love guesting on other people's podcasts, so quick side note if you have a podcast and you're looking for guests do let me know. But one of the things it says in my bio for when hosts introduce me is that i help people land their ideas in reality reach more people and make a bigger impact whilst taking care of everything they're juggling day to day and being kind to themselves along the way but is it really possible to make an impact and grow your business whilst also being kind to yourself? Now the short answer is yes But because if I just left it there that would make this a very short episode, even by my standards. So let's dive into that a little bit more so let's think for a moment about what happens when you're not being kind to yourself when you're working all the hours constantly berating yourself because you didn't get enough done comparing yourself with everyone around you and feeling rubbish as a result
02:17 I think we can agree that's not what kindness looks like, right? And living your life and running your business from that place has consequences. When you're rushing around working long hours bouncing around all over the place and feeling frazzled or overwhelmed it's impossible to think clearly or make good decisions so instead of investing your time on the things that matter you get caught in the swirl of busy work often without even realizing it And when you're beating yourself up for not getting enough done or comparing yourself to everyone else, you start to feel like you're failing. That you're not good enough that there's something wrong with you. Your self-esteem suffers your self belief suffers your confidence suffers and when those things are on the floor it's impossible to show up with confidence and clarity in your business
02:59 And if those patterns continue for too long it can result in burnout. You might start falling out of love with your business, you might start resenting your clients and again when that's what's going on how can you possibly make a bigger impact and grow? So being kind to yourself whilst also juggling all other things isn't a nice-to-have it's a necessity So in practice that looks like taking breaks even when you're busy and even when you're having a great time doing something that excites you. Your brain does its best problem solving when you're doing something else so breaks are a great way of accidentally stumbling upon creative solutions to problems, being kind also looks like celebrating the big things