Topic: Pricing Energy

Upgrading a pricing mindset is necessary to avoid the "factory" model of churning out work. Increasing rates to a premium level allows a business owner to fully immerse themselves in each project and provide better results. Setting higher standards through pricing protects the owner's energy and ensures they show up fully for their clients.

Pricing must feel energetically aligned for both the service provider and the client to ensure a successful working relationship. Charging too little leads to resentment during the project, while overcharging beyond one's confidence level creates delivery panic and stress. A balanced financial exchange ensures high energy and excitement for both parties at the start of a project.