NFL Hall of Famer Deion Sanders made a historic move in 2020 by becoming the head coach at Jackson State University, a Historically Black College (HBCU). Sanders framed his decision as a divine calling to level the playing field for black athletes and provide them with the same resources found at major D1 programs. His presence immediately impacted recruiting, drawing high-profile athletes like Travis Hunter to the program and bringing unprecedented media attention to the SWAC.