Tuesday, 16 September 2025

The High Value Man Community Is Live – Launch Event & Founder Prices

A new digital architecture for masculine leadership arrives as Johnny Jensen migrates his high-ticket coaching philosophy to a scalable community platform for fathers.

High Value ManSkool platformJohnny Jensen3XE FormulaMasculine leadershipFire CodeAccountability coaching
By The Jonnie Jensen Show | 14m listen | 4 chapters
The High Value Man Community Is Live – Launch Event & Founder Prices cover

About this episode

Johnny Jensen launches the High Value Man Project on the Skool platform to address the modern crisis of male fulfillment and leadership. Drawing from personal tragedies including a 2019 divorce and his brother's suicide, Jensen integrates the teachings of Reverend T.D. Jakes and Winston Churchill into a framework for charismatic fatherhood. This new digital ecosystem replaces traditional coaching models with a scalable community designed for business-minded men.

The transition to the Skool platform, founded by Sam Ovens and backed by Alex Hormozi, introduces the 3XE Formula and the Fire Code to prevent relationship failure. Jensen announced a 24-hour launch window featuring a £49 monthly rate for the Inner Circle tier, a significant reduction from his previous £5,000 elite coaching fees. Members gain access to the Fire Tracker tool, Monday accountability calls, and Thursday Q&A sessions. The curriculum focuses on reversing the low-value death spiral through structured physical and emotional monitoring.

Jensen offers a rare glimpse into the financial evolution of his coaching business while emphasizing the importance of legacy over profit. The High Value Man Project includes an affiliate payout system for peer referrals and a free Basecamp tier for introductory resources. Early adopters who join via highvaluemanproject.com secure grandfathered pricing before the public rollout.


CHAPTER 01 / 4 Discussion

Johnny Jensen Personal Transformation and High Value Man Philosophy

Johnny Jensen introduces the High Value Man Project, a platform designed to help modern fathers and business-minded men achieve fulfillment and charismatic leadership. Jensen shares his personal journey through a 2019 divorce and his brother's suicide, which served as catalysts for his coaching career. He cites influential figures like Reverend T.D. Jakes and Winston Churchill as inspirations for his philosophy on living in the present and creating a vision for the future.

johnny jensen· high value man project· personal development· divorce· winston churchill· td jakes

00:00 The all new high value man community and coaching hub is live. I'm so excited. I'm going to be telling you in this quick episode what it's all about, what's in it for you, some of the benefits of jumping on at launch with the price discounts and opportunities. Let's go. Welcome to the Johnny Jensen show, where modern dads discover how to create the true riches, relationships and results they deserve. Get your high value man blueprint and join our community at highvalue manproject.com.

00:38 Let's go. Hello, men. It is great to have you here. Thanks for tuning in, listening, subscribers to the podcast, watchers of the lives and YouTube videos. The Johnny Jensen show, I am the founder and the creator of the High Value Man Project. We are equipping modern dads, business owning and career-minded dads to create the life they desire, both at home and at work. Being that strong, confident, charismatic guy who leads not just for his family, but actually for himself as well. Because when you are more for yourself, you get to be more for others. Putting yourself at the back all the time, being worn out, ground down, frustrated, you know, basically burnt out is never going to enable you to be the man you need or want to be for the rest of the people in your life.

01:24 And that's why so many men struggle. Not that they struggle to be successful. You know, people listening to this, you will be successful. It's the other part, the fulfillment, the purpose, actually enjoying life to the extreme that you should do, really, that you deserve. And this is literally about having it all. The high value man community is, and the coaching hub, to be honest, basically the online group components of my work. I started coaching men in 2019 after my divorce, after my brother's suicide, after 25 years of personal development and coaching work myself.

02:04 It came the reality as I asked myself, how can this be happening? How can all this shit be happening to me? And it was in that moment that I got what if, not like you want these things to happen, but what if they had happened to teach you a lesson? What was the lesson that you were meant to learn? And then what were you supposed to do with it? And as I've shared, the various stories, epiphanies and moments, a couple of them, Reverend T.D. Jake's YouTube video, Don't Drown in a Cup of Water, really holding me to account and realizing that I was scrabbling around, trying to fix and focus and fix on little crap bits of life that really didn't have much of a bearing on the present.

02:52 You know, worrying about the past, ruminating about the past, hoping it's going to transform the present because I'm worried about the future. That's bollocks. That's absolute bollocks. You create a vision for the future. You learn from the past and you live in the present. That is how you create the future. Okay. And what was the other one? Oh, yeah. Yeah. Just really the reality that the lessons, the experiences that we have are sent to teach us. You know, what's his name? Winston Churchill. Alleged to have said, it is alleged. If you search it up online, it is question whether he said it or not.

03:32 But he's widely acknowledged as saying at some point during the Second World War, if you're going through a tough time, keep going. This day shall pass. You know, after every night comes morning, whatever, you know, the sun goes up and the moon goes down. Like wherever you kind of, whatever version of that you want to focus on, who you are becoming in the moment is so powerful. And the high value man community, it was, it has always been part of the vision. It has existed in various guises to various degrees of success.

CHAPTER 02 / 4 Discussion

School Platform Integration and High Value Man Success Models

The High Value Man Project is migrating to the School platform, a community-building tool created by Sam Ovens and popularized by investor Alex Hormozi. This transition aims to improve the learning hub experience and community engagement for members at various stages of their personal growth. The curriculum utilizes the 3XE Formula and the Fire Code to help men avoid the "low value death spiral" of burnout and relationship failure.

alex hormozi· sam ovens· school· high value man project· 3xe formula· fire code

04:11 If you have heard of Alex Hormosey, he's the muscly guy with the nose, the nose breathing thing. He's absolutely minted off his own back, off his own successes and principles, marketing, sales, and business principles. And I don't know the guy, I can't vouch for him, but so far at least, he seems to be a pretty stand-up bloke. He invested in a product called School a number of years ago. A guy called Sam Ovens created it. And I'm a little bit guilty of not jumping on board sooner because I had a tool already that was being paid for.

04:49 So it all got built there and tried to create something that just, you know, hasn't doesn't have the functions and features that school. school does to really create that sense of community, to provide an awesome learning hub, to enable, you know, members, men, you know, a community of people at different levels. And the high value man project, the coaching and equipping that we have inside of our programs is at different levels from the base camp, where that is free resources available to

05:27 anybody listening, you know, from single dads in the single dad advantage to the relationship reset and men looking to transform their relationship before it gets to the divorce part, before it gets to the single dad advantage and drained to unstoppable. This is kind of the chain of events, you know, men getting burnt out and worn down, relationships crumbling and men having to rebuild after divorce. Like that's the, that's the low value death spiral that we talk about. And it's the antithesis of what we create inside the high value man project, the high value man system for living, which is made up of the 3XE formula and the fire code.

06:03 Like they're the core principles of focusing on yourself, being the man that you want to be, and then creating the life around you. That is showing up for the people in your life as a lover, as a husband, as a as a father, as a friend, and being able to go to bed happy about the life that you're living, the results that you're creating, the ups and the downs, the wins, and I don't really like to say losses, but you know, the wins and the challenges. That's the kind of man who goes to bed like, yeah, I am riding this wave. I'm in control of this shit. Whatever metaphor works for you, right? I'm the master of my destiny. He's the guy that wakes up excited. He's the guy that wakes up with energy and commitment.

CHAPTER 03 / 4 Discussion

High Value Man Project Launch and Tiered Pricing Structure

A 24-hour launch window is announced for the High Value Man Project, offering discounted rates for early adopters on the School platform. The membership structure includes a free "Basecamp" tier for introductory resources and a paid "Inner Circle" tier, which is temporarily priced at £49 per month. Jensen details the evolution of his coaching fees, noting that elite one-on-one sessions have historically cost between £1,200 and £5,000.

high value man project· basecamp· inner circle· school· coaching· membership fees

06:48 He's the guy that chases down the day. And that's what I want for you. So the reason for this short video, what are we on now? Seven minutes. There we go. The reason for this short video is that the High Value Man project is launching this week. As I publish this today on Tuesday, there's going to be a 24-hour window for people who are already in our free groups, people who are already on the high value man contact list, right? There's going to be a 24-hour window for you guys to get the best possible prices. I want to send a wave of men into the High Value Man project.

07:27 Basecamp, which you will have heard me talk about, you know, through all these podcast videos, everything we do, the reels and my socials. Basecamp is where those free resources exist. Now, the success models inside of school are various. There is free levels, there's paid levels, and there's tiered approaches. So exactly how long Basecamp will stay the price it is, i.e. free, I don't know. High Value Man Project is not cheap. We're not here to create out of scarcity. I do want to provide and enable a level of access for all men. But, you know, fundamentally, I've got a life, a vision for my life that I'm creating.

08:10 And to be able to service, you know, you, you know, the members, my clients at the level I want to, there has to be a, you know, a tiered approach and a higher level where the quality and the commitment, the time and the energy is equal to the reward that's coming back. Okay. So one-on-one elite, you know, I work with men one-on-one. That started off at about £1,200 in 2019. It has at times been as high as £5,000. So that's the extent of the Elite 101. Giving men the group and the community access is so powerful.

08:54 The idea that it's a bit weird and a bit awkward to be around other men and do this is complete nonsense. It's actually the opposite. When you get to see and hear other men, either at the same point in the journey where they're like, yeah, that's what's going on for me. I'm successful and I'm winning, but, or I'm completely on my ass having been thriving and I don't know what's going on. Why is my relationship failing? What am I going to do about it? To hear someone else go, yeah, I'm in that same boat. It's a leveler. And then there's another aspect to it, which is seeing men who've been in your shoes now further down the line.

09:32 It's so important to make sure you're in an environment that you're around other men where they've done what it is that you are planning to do so that you can be mentored from them, so that you can build networks and opportunities with them so that you can learn from their mistakes. So you get to the result that you desire quicker. As we like to say, with. what did I say to the divorce guys? Fewer mistakes in less time with more fun. Okay. Fewer mistakes in less time with more fun. That's the power of community.

10:10 And it's what men do best. If you consider that from caveman days of going out hunting right through to building roads, going to war, working in the fields, farming, digging coal, like putting men in a group together and focusing on an objective is what we do best. And the 2025 version of that, the high value man version, where we are creating an upward spiral so that you live the life that you deserve is what we do. And the group, the inner circle at the launch of the community this week is going to be £49, so about £35 a month.

10:51 It's never been that price ever before. And the only reason it is that price right now is to bring a wave of people in. So anyone who joins this week will be grandfathered in at that price. Wherever it ends up at, you'll be grandfathered in. That means it will stay that price for you. And then Basecamp. Basecamp is our resources and tools available for everyone. At the launch of the High Value Man Project on school this week, that is going to be free. I suspect it will end up around $15 to $25 a month in due course. But, you know, you can imagine it's a light touch.

CHAPTER 04 / 4 Discussion

VIP Access and Community Accountability Features

Men are encouraged to join the VIP mailing list at highvaluemanproject.com to receive early access links and secure "grandfathered" pricing. The new community features include Monday accountability calls, Thursday Q&A sessions, guest expert coaching, and the Fire Tracker tool for monitoring physical and emotional well-being. The platform also incorporates an affiliate payout system that rewards members for referring friends and family to the program.

high value man project· affiliate payout· fire tracker· accountability calls· fitness challenges

11:31 It's an introduction. And at the point you think, yes, I want more of this, then you join up to the inner circle. Anybody who joins and brings in other men, well, guess what? You can get rewarded for that. There is just instant financial reward for you bringing in friends, brothers, dads, whoever it is that you want on your high value man journey. That's rewarded through the school system as an they call it an affiliate payout. But it's a kickback to you for bringing other men into the program. Here's the thing. Go to highvalumanproject.com forward slash VIP.

12:12 Okay, that is going to get you onto the mailing list so that over the next 24 hours, you'll be given a link to go and join. That means that you'll get in at the ground level at the initial 25 members, then the initial 50 members, then the initial 100 members, right? It's for you to jump on this opportunity today. My mission is to send a wave of people all in at once because that's what helps click and trigger the magic inside of school, which will make the community, make the coaching hub even more successful. So highvalumanproject.com forward slash VIP. Get yourself on that list.

12:52 You'll get emails over the next 24 hours that will give you access to join as part of the high value man community. Anybody who joins after that, well, I don't know what levels we're going to be at. It depends how many people we send in over the next couple of days. Keep watching. I can't wait to get started with this. There's going to be accountability calls on the Monday. There's going to be any question answered calls on the Thursday. There's going to be coaching sessions, guest experts coming in. We're going to have the fitness challenges. We're going to have the fire tracker, which is our accountability process,

13:33 really equipping you, equipping you through your physical, mental, emotional well-being, through your money and love of work, through your relationships with the people who matter to you in your life and through the amount of fun that you are having, like really putting purpose and fulfillment in at the heart of you as a man is what we do in the High Value Man Project. I can't wait to see you there. Go and jump on highvalumanproject.com forward slash VIP and get ready as we launch this week. Let's go. Thanks for tuning in to the Johnny Jensen show. Be sure to subscribe, leave a review and share it with fellow dads. Creating the life you deserve starts with you.

14:16 Get your high value man blueprint and join our community of motivated modern dads at highvalumanproject.com. Let's go.