Episode 192 · Tuesday, 11 August 2026

You Think You're Invincible. Then You Turn 45 feat. Oliver Anwar

A leading health officer for global executives breaks down why high-performing men must shift their identity from corporate workhorses to disciplined athletes to survive mid-life.

By The Jonnie Jensen Show | 58m listen | 16 chapters
You Think You're Invincible. Then You Turn 45 feat. Oliver Anwar cover
The Jonnie Jensen Show · No. 192

About this episode

Oliver Anwar, Chief Health Officer to global executives, joins Jonnie Jensen to challenge the normalization of the mid-life health crisis for men in their 40s and 50s. Anwar details his transition from filling vending machines in London to scaling a Dubai-based coaching firm, Fitness for Entrepreneurs, during the COVID-19 pandemic. The conversation centers on why high-performing men frequently deprioritize physical health for career gains until a medical emergency forces a lifestyle overhaul.

Anwar critiques the rapid adoption of Testosterone Replacement Therapy and Ozempic as shortcuts that bypass foundational habits like protein intake and sleep hygiene. He advocates for data-driven health management, citing the importance of tracking Lipoprotein(a) and fasted insulin to detect hidden heart disease risks that standard GP tests often overlook. The discussion references TJ Power’s book The Dose Effect to explain how movement regulates dopamine and serotonin, while David Deida’s The Way of the Superior Man provides a framework for masculine integrity and relationship polarity.

From 4 a.m. van shifts in Bristol to elite coaching in the United Arab Emirates, Anwar shares the personal setbacks that fueled his focus on biomarkers and longevity. He emphasizes that a ten-minute daily workout serves as a critical entry point for Type A personalities prone to burnout. The episode concludes with a look at the High Value Man Project and the necessity of peer support circles for maintaining long-term psychological and physical standards.


CHAPTER 01 / 16 Discussion

Oliver Anwar, Chief Health Officer for Global Executives

Jonnie Jensen introduces Oliver Anwar, a 31-year-old fitness and mindset expert based in Dubai who serves as Chief Health Officer to global executives. Jensen highlights Anwar's consistent presence on LinkedIn and notes their shared alignment in helping successful men improve their physical health and mental clarity. The discussion sets the stage for exploring how high-performing men can avoid the mid-life health crisis often seen in their 40s and 50s.

oliver anwar· jonnie jensen· high value man project· linkedin· fitness coaching· executive health

00:00 If you're a high performer, you think that you're invincible. And then what happens? You get to like 40-45 and you're like, I'm slowing down. Not got the energy I want. I've got this big gut that I've got now. Maybe get to the doctor and you've got some health issues that you weren't sure about because you can operate at that kind of pace. Then that crisis is really then the pivotal point that causes men to be like damn! I better start looking after this otherwise I might not see my 50's 60's 70's because i've not looked after myself Welcome to The Jonnie Jensen Show, where modern dads discover how to create the true riches relationships and results they deserve. Get your High Value Man blueprint and join our community at highvaluemanproject.com Let's go!

00:49 Welcome to The Jonnie Jensen Show. Today's guest expert is Oliver Anwar, the Chief Health Officer to top execs around the world. Now what drew me to Oliver wasn't hype it was his consistency on LinkedIn day after day quality simple clear messages and I was like this guy never misses a day so then i had a sniff around turns out he's English 20 years younger than me, but very aligned in what we think and talk about. Works with some seriously cool people around the world top-level executives helping them with their fitness and mindset and Oliver's building something really real as well get into in the show a lot of guys at 31 maybe myself still drifting still figuring it out

01:34 But here you are, as we'll get into absolutely smashing it. I work with successful business-owning dads who fear losing it all at home men who've won on paper but know something is slipping And when I started checking you out, Oliver, I realised you do very similar stuff and are really creating some great results around the world. So good to see you, Oliver! How are you doing? I'm good Jonnie thank you for the intro and i'm excited to be on the podcast today. I think there's an alignment in the way that we kind of do things and our messaging so yeah looking forward to giving some value today Yeah, brilliant. And at 31 living in Dubai a lot of people your age would be like yeah! Living the dream man! Was that always something you were planning on doing and was it easy to get out there?

CHAPTER 02 / 16 Discussion

Vending Machines to Dubai, Oliver Anwar's Entrepreneurial Journey

Oliver Anwar details his transition from filling vending machines in central London eight years ago to running a successful international coaching business in Dubai. After quitting a corporate job and facing financial struggles, Anwar maintained a 4 a.m. routine driving a van while building his personal brand and fitness website in the evenings. The business gained traction during the COVID-19 pandemic, eventually allowing him to relocate to the United Arab Emirates to escape the UK climate.

london· dubai· vending machines· fitness website· entrepreneurship· covid-19

02:22 Yeah, so I came out here two years ago and uh...I have a bit of a crazy story. So probably eight years ago was actually filling vending machines in central London. So i quit my corporate job like gone broke and I was trying to get this business off the ground which I have now but I didn't really have the traction I wanted. So I quit the job and then after few months didn't have any money as I downed need some making some money for rent. So what I actually did was then So, I started getting some vending machine work. So waking up at 4am driving a van around central London and yeah COVID hit and luckily my business had picked up. And then over the past five six years i've been running it full time and two years ago I decided that UK was a bit too cold. I didn't like the weather so I decided to move out here to Dubai and it's been a great move! That's a short backstory of how we got here

03:15 So I had clocked a little bit of this, right? And one of the other series I do on the podcast is The Comeback Kings. Right so let's just not miss that out. Eight years ago you were filling vending machines in London today you're working and living in Dubai working with top executives around the world and quite honestly built a pretty great personal brand for yourself like how does someone create And And

04:30 And I was always focused on the business. So when I'd get home after a 12-hour day, I'd continue recording podcasts putting content out just trying to build my brand alongside it and I think that like ruthless consistency coupled with the fact that I just had this internal self belief that I was going to do it helped me a lot during that time and help you build the personal brand. Yeah, that's brilliant! And so 2028 years ago? You're 31 now still? 31 32? I'm 31 yeah 31 And

05:14 I'm And The start of my business was I was at university actually and I was a pretty broke university student with no money in London. So, I decided to actually set up a website and just launch a fitness website to share what I was doing. I got everyone on Facebook to actually share it for me like all my friends or family. And on the first night someone had actually

06:18 paid me for a fitness package. This was on the first night of launch because everybody shared it and I felt like a huge imposter because I'm like, man, I don't even really know how to do this yet but I better figure it out because someone's actually paid me some money so that was like a good motivational starting point and then from there has just been a journey of learning taking on mentorship just really trying to develop my own self is the biggest thing I think that has come from it So yeah man pretty wild start to what Yeah, brilliant. Funny enough my lad is 16 and so he's got his GCSEs this year and he will... He's chosen to go into an academy in September. He's a good little player you know they just got into the Sussex County Cup and he plays up front. My daughter dances just in case she's listening I love you as well Rose! So

CHAPTER 03 / 16 Discussion

Mid-Life Health Crisis, Prioritizing Fitness for High-Performing Men

Men aged 40 to 65 often deprioritize their health in favor of career and family obligations until a medical crisis occurs. This neglect is frequently driven by societal expectations that men must carry all burdens without complaint, leading to a "toxic" stigma around self-improvement. Anwar argues that prioritizing one's own health is actually the most selfless act a man can perform, as it provides the energy and presence required to support others.

men's health· masculinity· high performance· health crisis· societal expectations· self-care

07:10 Let's, your fitness. One of the reasons I wanted to get you on today was just really around the journey that men go through in their fitness. You and I sound, we're clearly both people that had fitness as part of our values, part of our operating system from a young age but a lot of men either didn't grow up with that or What do you see about men's fitness and their attitudes around it in the world today?

08:04 Yeah, so I think especially for like busy high-performing men you know 40 to 65 they probably spent a lot of their life deprioritizing their health because other things have come first. So what's happened is maybe they played a lot of elite level football or they went to college in the US played a lot of high level sport when they were in that area of college and then they've got into And It's also the fact that you maybe go to the doctor and you've got some health issues that you weren't sure about because you can't operate at that kind of pace without looking after your health like you did at 20. So I think one of the big issues is it doesn't get deprioritized until there's a crisis, and then that crisis is really then the pivotal point and the catalyst that causes men to be like, damn, I better start looking after this otherwise I might not see my

09:17 I see men in that regard, there's almost like a societal expectation that we have to do the business. We have to be the dad. We have to look after the family. We have to be successful because that's how the people around us end up The Jonnie Jensen Show, Jonnie Jensen, Oliver Anwar, HVM Score, highvaluemanproject.com

10:01 The idea, the topic of men's empowerment. There is not really a lot of space for it but aligned with that is the men's mental health and suicide and all these things so you got this expectation inside of men that they have to be doing their best there's all this talk about oh we need to talk more but there's a degree to which men don't really feel like they're allowed to talk about these things because I've just gotta get on with it, gotta get up, gotta do the work And All this stuff's happened, you've got the family. You've got the kids and then you let yourself get out of way and now we gotta put the focus back on yourself when we get to that point... And I've just said a load of different stuff there so try and turn it into a question. This societal expectations of what men need to be? And then how do we overcome that to start looking at putting ourselves first? I'm sure you have to talk to men about that to get them down to the gym and doing stuff. What do you see about that and how would you approach it?

11:20 Yeah, absolutely. I think first on that there is this stigma around men that like as men we take on so many burdens and so much responsibility whether it's running a business having a family making sure everyone else is happy and then we kind of leave ourselves the last priority but that's actually counterintuitive because everything good comes from you that you provide for everybody else And And, you know, society doesn't help with that. Right? Society says that if you're masculine and you're trying to improve yourself, you're driven it's toxic and there's a lot of stigma around that as well now as well. I think the main thing there is you've really got to look inward and be like what is actually going to be best for myself? That really is putting on your own extra mask first making sure that you prioritize your health because then that gives everyone around you the best version of yourself. That's the most important thing that you've got to think about.

CHAPTER 04 / 16 Discussion

Identity Shifts, Raising Standards Beyond Weight Loss

Successful men often struggle to articulate what they want for their health, focusing instead on what they want to avoid, such as being overweight. Anwar emphasizes that long-term success requires an internal identity shift where a man views himself as a disciplined athlete or an active father rather than someone simply "on a diet." Lifting weights is described as a "gateway drug" for broader self-improvement, creating a snowball effect that improves relationships and professional performance.

weight loss· identity· discipline· self-improvement· habit building· mental vision

12:33 And men, anyone who listens to the podcast regularly will know this is a theme that comes up regularly. You ask a man what he wants? They don't know! Yeah they can tell you what they don't want like I'm fed-up with this and iIdon't like that or they'll be able to go like oh yeah business... 10x to so and so we want to improve performance in the African region or whatever those kind of things but ask them about what they actually want I heard a podcast the other day and they were saying that actually, that's part of our survival mechanism to look out for what is wrong. And X thousand years ago when that was important it meant that we survived but in a world where there's not actually that much wrong what it does is it just creates this innate level of underlying anxiety and fear

13:29 Which actually robs us of so much of what we need to thrive as men. 100% no I completely agree So, Men are coming to you in overweight and is their first message, I need to lose weight? and Yeah, absolutely. Like when we bring a client on the first call is always like a very big deep discovery in regards to what someone's like real driver is because everybody wants to lose weight and feel better and all of those generic things but deep down there are

14:19 And And And that takes a lot more long-term habit building, removing a lot of the vices, removing the self sabotage that actually helps them. So yes, the weight is important and obviously the right diet and the right training plan but what's more important is actually developing this identity internally that actually matches their success with what they have in business – that their health identity as someone who is disciplined

15:25 And I hope you enjoyed it. Yeah, it makes perfect sense to me. Absolutely giving them a reason you know as I classic one when I'm talking to people the idea that I am on diet and have got lose weight if your talking about I am on diet and have got loose weigh there is conversation running that your fat bastard right so all of those are pretty disempowering plus no-one wants to go on diet or loose weight but The picture in the mind of I am runner or I am granddad, I am playing with my kids. I am hot naked. My wife fancies me still. I Am Alive is a much more empowering image vision goal than I'm fat and I've got to lose weight again kind of thing

16:19 100%. Yeah. And it's just about raising the standards, like one of the big things we tell our clients and why I think our program is very successful is we help men really raise their standards when it comes to their health because for such a long time when it has been deprioritized, the standard on that side are so low and I think raising the standards in your health also raises everywhere else because once you take care of your health, you start taking care of other things like your relationships become better but you become more present, You turn up to work with more energy, you want to push promotions more. It has this snowball effect and one of my most famous tweets that went out on Twitter was that lifting weights is a gateway drug for self-improvement which I think is so true right? Taking care of your health just majorly impacts every other area of your life as well. Yeah yeah. Well part of my program is...I've often talked about the feel good chemicals and the reward systems and how dopamine fuels motivation

CHAPTER 05 / 16 Discussion

TJ Power, The Dose Effect and Brain Chemistry

The discussion highlights TJ Power's book, "The Dose Effect," which explores how specific habits fuel essential neurochemicals like dopamine, oxytocin, serotonin, and endorphins. Modern lifestyles often rob men of these chemicals, leading to a lack of motivation and underlying anxiety. Understanding the biological link between physical activity and brain chemistry allows men to intentionally manage their mental well-being through movement and environmental control.

tj power· the dose effect· dopamine· oxytocin· serotonin· endorphins

17:12 And then I read a book, an old friend slash work colleague and associate of mine called Thomas Power and his wife Penny Power. Really amazing people So their lad, right? I first met him when he was about 10 or whatever. His name's TJ Power. He's written this book called The Dose Effect. He's absolutely smashing it and so the dose effect is a brilliant book taps into how everything that we're talking about actually fuels the essential reward and feel-good chemicals in our body of dopamine oxytocin serotonin and endorphins. And so yes going to the gym is good because It helps us build muscles, it helps us energise us if we sleep better.

17:56 What TJ's book does so brilliantly is tie into these actions, these habits, these activities fuel the essential chemicals that our body needs to thrive. So it's like a chicken and egg situation if you want to feel motivated you've got to do something to fuel your dopamine because your dopamine is how you generate motivation but then the modern lifestyle that we live in robs us of so many of those things And thanks for listening.

18:38 100% and you know, the modern environment like you said is just not conducive to optimal health and performance right? You look at the food environment it's very toxic. You go online to social media sometimes that can be toxic in what you see and if you're not intentional when you're not precise and you're not specific about your inputs and the things that you'll read in the things you put into your body then you are setting yourself up for disaster because the environment is not there to help you And And

CHAPTER 06 / 16 Discussion

TRT and Ozempic, Risks of Quick-Fix Health Solutions

The rise of Testosterone Replacement Therapy (TRT) and weight loss injections like Ozempic (GLP-1) is critiqued as a shortcut that bypasses foundational lifestyle work. While these drugs offer a quick fix for pain and struggle, they carry potential long-term ramifications for fertility and other side effects that are often overlooked. Anwar advises men to fix their diet, sleep, and exercise foundations before considering pharmaceutical interventions.

trt· ozempic· glp-1· testosterone· fertility· fitness industry

19:35 And And I've read up on it a lot. I haven't spoken to that many people that take it, but I've spoken to a couple of people. It just occurs to me that there's so many things you can and should do before you opt down the TRT route and a bit like the flipping weight loss jabs these days, it seems easier to take the jab than do the work! But I'm like well...do the work? As a lifestyle choice you need to be doing these things by the way

20:44 Half of these things are going to make you more attractive to your wife and it's gonna make your relationship better, which can make you feel a lot happier in life anyway. What do you see about this sort of rise in everyone jump on TRT? Yeah I mean the fitness industry has always loved the shortcut right! You know it comes from like these extreme diets cutting out food groups there's been like the TRT and testosterone and now you've got the JLP1s and Ozempic and what we've gotta realize with taking this stuff is yeah And And

21:58 These drugs are now marketed, it's the quick fix and someone that is in a position that's feeling a lot of pain and struggling a lot. It seems like the easy option but there can be ramifications later on for example with fertility if you're not taking testosterone properly as well would like these side effects of GLP-1s that not a lot of people talk about so again you really should fix the foundations first before you even consider doing anything like that. and and

CHAPTER 07 / 16 Discussion

Executive Health Coaching, Data-Driven Blood Work Analysis

Oliver Anwar explains his coaching methodology, which utilizes comprehensive blood work and data to quantify health improvements for entrepreneurs and executives. His company, Fitness for Entrepreneurs, focuses on sustainable systems for busy professionals who travel frequently. By tracking specific biomarkers rather than just scale weight, clients can see objective evidence of their internal health progress.

oliver anwar· blood work· biomarkers· executive health· fitness for entrepreneurs· data

22:59 How do you address, this whole conversation today for people that are tuned in. This is about success and performance both in work, in yourself, in your relationships at home it comes back around or sits under the umbrella of fitness and working out but I hope as Oliver and I are talking about you realize that If the relationship's not working, it's probably you can square it back to something that you can be responsible for. If you're struggling at work, you can square it back to something that you can be responsible for and if as men we are healthy our mental health is balanced, we're looking after ourselves, we're well slept, we're well hydrated and then the relationship still not working or then we don't still...and then we still don't enjoy our job or some things are off, then you can go and address those individual things but

23:56 We are talking about taking 100% responsibility as the baseline, as the start point. And then we build ourselves as the man, as the confident masculine presence from there 100%. No, I completely agree with that. And you know, I always say life is hard but you make it harder by not looking after yourself properly right? So if you want to add more stress to your life then you could be even more overweight and have less energy and those problems that are very real can be much harder to deal with if you've not got that good baseline of foundation which all comes from the health point-of-view Yeah, excellent. And before we crack on where can people... People leave this till the end of the show I like to try and bring up a little bit sooner what do you do specifically for people and where can people come and find them work with? Yes so i run an executive health coaching company so we work with executives entrepreneurs looking to optimize their health long term but also optimize their internal bloodwork too so it's not just about weight loss its about

24:54 Building muscle, losing fat. Having a sustainable system that helps navigate travel and everything but we base everything around blood work. We base it around data and numbers so we know that actually the changes that were making are quantifiable and that we can actually see those changes. So you can find me on LinkedIn Oliver Anwar if you go to my website which is easy fitnessforentrepreneurs.com You'll be able to find out more about what I do. And whilst we haven't worked together, I could flip in on the basis that I've watched you post every day for like the years that I've noticed you and and you respond back as well. Here we are chatting today so definitely a top guy!

CHAPTER 08 / 16 Discussion

Biomarkers and Longevity, Identifying Hidden Heart Disease Risks

Standard GP blood tests often fail to measure critical markers like Lipoprotein(a), which can indicate a high risk for heart disease even in seemingly fit individuals. Anwar shares a personal anecdote about discovering his own high Lipoprotein(a) levels, which prompted him to change habits like smoking cigars and shisha. Monitoring hormones, fasted insulin, and stress markers like cortisol is essential for men in their 40s and 50s to ensure longevity.

lipoprotein a· cortisol· thyroid· cholesterol· heart disease· preventative health

25:32 Tell us a bit about that blood work because I don't think this is something that a lot of men understand. I've had mine done every now and again, I pretty much use Thriver consistently an English car British company nice guy that runs it at least when i met him on the podcast For someone who doesn't understand what that is or why is important tell us a bit about that Yeah, absolutely. So especially as you get older into your 40s 50s and 60s it's not just about the way that you look but also what like your internal health looks like and maybe you do a test with your GP or with your local physician if you're in the US and what tends to happen is they

26:09 Firstly, they don't measure everything. So it's not a comprehensive blood test as there is a lot of stuff that they don't see which again could be life threatening and then secondly they're kind of like measuring internal markers that are maybe based on the average population right? And if we look at the average population And And what that does is it actually gives you a reading of what your biomarkers look like. And what your biomarkers are, things like your hormonal panel so your testosterone, free testosterone and things like your thyroid. It's also going to look at your metabolic health as well. It's gonna look at your fasted insulin levels and things like that, your cholesterol and even stress markers like cortisol. What you might find if you're a man who has got a lot of low energy, not feeling good or training a lot – you feel like doing everything right but

27:10 And And I tested for something called lipoprotein A, which is a marker for heart disease and mine was ridiculously high despite the rest of my blood work being near perfect. So for me, I then had to do some supplement protocols like remove some habits like smoking cigars and shisha that I enjoy doing sometimes to actually help improve that so without that blood test i wouldn't have had

28:06 The Jonnie Jensen Show, Jonnie Jensen, Oliver Anwar, HVM Score, Dubai So many parts of our lives we run in ways that are different to how we look after ourselves. We take our car for an MOT, we get our carpets and ovens cleaned, the garden gets looked after by someone who's actually a gardener or people that take on that as a hobby and they know what they're doing. And yet we have got no clue what's going on with our body, whether it's any good at all.

CHAPTER 09 / 16 Discussion

Sustainable Systems, Overcoming the Time Excuse for Sleep

The common excuse of "not having enough time" for fitness is challenged by comparing busy executives who successfully maintain their health. Anwar advocates for building sustainable systems, such as 90 minutes of exercise per week, rather than extreme two-hour daily workouts. Sleep is identified as the primary foundation of health; poor sleep leads to a downward spiral of bad nutritional choices and skipped training sessions.

time management· sleep hygiene· sustainable habits· productivity· health systems

28:59 Obviously, particularly for longevity and healthy being around for our kids, grandchildren whatever that looks like. Yeah absolutely yeah thinking about the habits and routines you know how you would talk to a client about optimizing their lifestyle the classic one I always get back is I haven't really got time. Clearly an easy excuse to make and then you challenge them on it, and then you realise that we've all got the same amount of time and its about what they're making their time for. Optimising habits & routines is the biggest both breakthrough and barrier for people taking on any desired outcome in their life

29:47 How do you coach and work with men to make that shift in their habits and routines? Yeah, for sure. So one of the first things is actually like we don't use the excuse of time because everybody has got the same amount of time and other people are willing to do it. And one of the first things I like to do is when someone says they don't have time, I'm like oh well these 500 clients that we work with got these great transformations, they seem to have time what do you think that they're doing differently compared to And that kind of just wipes out any objection or any kind of excuse, right? But it's not to say that it's not real. So if you are very busy like you are going to be more time crunched compared to an 18-year old kid that's got all the time in the world so the first thing that you need to do is actually build a system that's going to be sustainable around your life

30:34 Now that doesn't mean going to the gym two hours a day, carrying chicken and broccoli and rice with you and doing those extreme things. It's more about saying hey look let's craft 90 minutes in a week where I can fit in some workouts three days a week. And actually just stick to that whether that's walking some bodyweight workouts and it needs to be personalized to use. So for example if your working from home a lot then And

31:22 Another big one is the system for sleep. Like I always say to my clients, like sleep is the number one foundation out of everything right? So if you don't have good sleep, we've all had it four hours of sleep a night. We wake up low energy, we don't eat properly our training usually gets skipped and then we end up having cravings in the evening and then we eat tons. Then we get a bad sleep again and then more on this downward spiral right so if we can fix the sleep part were able to make better decisions are hormones also more and I

CHAPTER 10 / 16 Discussion

Ten-Minute Workouts, Power of Consistency and Habit Stacking

Starting with just ten minutes of daily exercise, such as push-ups or walking, serves as a critical entry point for habit building. High-achieving "Type A" personalities often fail by attempting extreme transformations that are unsustainable amidst high-stress careers. By focusing on "not missing" a single day and slowly stacking habits, men can achieve significant physical transformations over a year without overwhelming their schedules.

habit stacking· consistency· bodyweight exercise· endorphins· type a personality

32:33 And So I did it every day for a year, but it wasn't this hour long workout. And sometimes I went to the gym and so it got incorporated as part of that. But the thing I did every day was press ups sit-ups or some kind of crunch and burpees. It was three sets each of those. The whole thing lasted if that was all I did, like less than 10 minutes. Anyone who's done

33:30 And It turns out I wasn't looking after myself properly, mainly from a nutrition point of view. But also I put quite a lot of wear on these specific muscles. I hadn't like balanced it out so that goes back to you talking about knowing what you're doing but um that 10 minutes a day... Talking into that about like what is the value of doing ten minutes a day versus doing nothing today?

34:15 One of the biggest things with doing just 10 minutes a day is like the start of habit building, right? So I think as people that are successful and successful in your career you kind of have this type A personality where you want to do everything all at once. Right so you're like, I need to do this transformation. I'm going to do two hours of training today. I'm going to be really extreme. I'm gonna make all of this happen and It's just not going to be sustainable because you've got so many other stresses in your life where that's just not realistic and then the habits tend to fall off. So, starting small and slowly stacking habits is a really good thing. Some of the things we do with our clients is like we just do one thing a week that we introduce that helps them with building their habit. For example, week one could be build 10 minutes into your day where you do some form of exercise. It could be going for a walk whether

34:58 That walking treadmill, going outside for a walk or bodyweight workout. Something to just get the body moving and just build that every day. Now once we've done that we can then maybe upgrade next week to something different. Maybe we do 20 minutes where it could be a case of actually instead of that we're gonna build a nutrition habit and what you find is if you do a small 10 minutes you end up wanting to do more because you get the endorphins, you get all those great feelings and hormones that you mentioned You end up doing 20, 30 minutes. You're like, man I feel great! Like only went in to do 10 minutes and just done 30 minutes and I feel awesome so it helps build that habit And then obviously you can stack those habits as the weeks go on. If your then consistent over a long period of time...and uh..I'm a big person on consistency ummm....I'd just like to say like I don't like to miss That's one my mottos So again if you can get this point where you dont miss and you just do something small everyday Over the course 365 days thats a huge transformation that your gonna make

35:48 And again, it's from that small bit of investment that you do each day to begin. Yeah totally because when you set out on my workout is two hours long the potential to miss that window is huge but if your workout is oh I do a 10 minute body workout every day or I do a ten minute body workout every other day then there's infinite capacity to do more and never ever really able to say Oh! I didn't have ten minutes Absolutely. Yeah, and what about you mentioned I mentioned in my story and you mentioned just before that about nutrition and protein when ultimately I really hurt my shoulder actually doing that 365 day thing when everyone should have a good osteopath in my opinion I've got a great one and he said well you also need to go and do some like real specific exercising so went saw a guy for that he got talking to me about

CHAPTER 11 / 16 Discussion

Protein Requirements, Combating Macronutrient Deficiency in Western Diets

Protein is identified as the most common deficiency in the standard Western diet, yet it is vital for muscle recovery, satiety, and joint health. Anwar recommends a baseline of one gram of protein per pound of body weight, which often requires doubling or tripling typical portions. He suggests starting every meal with a protein source, such as eggs, Greek yogurt, or salmon, to prevent injuries and maintain muscle mass during fat loss.

protein· muscle building· macronutrients· nutrition· satiety· injury prevention

36:51 My protein levels and really how much protein I was taking on board. This gets thrown around a lot, you walk through the supermarket and you see protein shakes and all big tubs of it. And it looks like especially now in the UK, I don't know what's like in Dubai? All the supermarkets have got these added protein, protein like super-protein yogurts and super things But protein is really, really vital. Can you tell us a bit more about why it's so important and how much should we be getting and what happens if we don't get enough? Yeah, so protein is probably one of the most you could say deficient forms of macronutrients that we get in our diet. So if you just look at like a standard Western diet it's full of carbohydrates fats processed food a lot of the time doesn't have much protein in. So protein is key because it helps us build muscle which is very important It's also the most filling macronutrients and so if your trying to diet and your trying stay full then proteins going keep you really full and actually stave off a lot of the cravings that you have

37:54 And when you take it, what happens is like your body kind of breaks that down a lot slower within the body. So again this helps us actually just feel a lot fuller because our bodies kind of breaking that down. It's the key to muscle building really so if you're looking to build muscle and recover then your protein is very important and so as your sleep When it comes to protein, I would recommend like most people start and this is very simple like one gram per pound of body weight. Now you can actually have a little bit less than that but just for the maths it's easy so let's say you weigh 200 pounds ideally 200 grams of protein now when you actually execute on that you're going to be shocked by how much protein that actually is compared what you are currently eating right? It's shocking

38:34 So with that, I always say like whatever a normal person's portion of protein is per day you want to double that if not triple that because people are so deficient in protein. So each meal that you have whether that's breakfast lunch and dinner try and always start out with some form of protein. For example in the morning if you're having breakfast start with some eggs, you could have cottage cheese Greek yogurt for lunch if you want to have Minced beef or you want to have some chicken, that's fine. Then in the evening if you want to go for some fish like some salmon and other things there that could be great and then for example as snacks you can go for a protein shake if you want to but there are other things that you can operate from as well but just having that baseline of protein is going to be

39:17 Good for your dieting phase, you're going to lose more fat. You're going to build more muscle whilst you do it. Your also going to feel fuller for longer and it's also gonna help prevent you getting injuries right because you're gonna start building muscle around your joints too and that's going to be really key so yeah protein is key and those are some guidelines that I recommend to people. Yeah that's how my shoulder hurt and here's a classic one right? So how many people say to you oh I do eat a lot of chicken Everyone. But how much chicken would you need to eat to get, was it 200 grams? You're going to need at least half a whole chicken in a day so I think people need to recognize that some kind of well first of all tracking it and measuring it but then literally something that's gonna give you 60-70 grams in one go is probably gonna be a protein shake or something like that. Exactly yeah

40:11 Yeah, classic. No I eat a lot of chicken it's okay! There is no way on earth you eat enough chicken every single day to be hitting your protein targets. Absolutely brilliant. So changing gears slightly just around Always when I bring up the word masculinity, right? People think about it in different ways. And I probably hadn't planned to cover this or have this chat with you but I saw it gets asked about quite a lot of the podcasts that you've been on.

CHAPTER 12 / 16 Discussion

Masculine Polarity, Integrity and Relationships

Masculinity is defined as having a clear driving force, purpose, and integrity rather than adhering to "toxic" stereotypes. Anwar discusses the concept of masculine polarity in relationships, suggesting that women are attracted to men who have a clear mission and direction. The conversation emphasizes that men should focus on becoming "high-value" individuals to naturally attract better people and opportunities into their lives.

masculinity· polarity· relationships· integrity· high value man· attraction

40:49 Why do you think you get asked that in podcasts? Yeah, I think a lot of the time it...I think because what I work with a lot of men and I'm a man myself. I can kind of like speak on it and I do put content on about that and I think that masculinity really is about having, you know, really good driving force and purpose in what you do right so it's about having integrity, it's about having And And

41:57 And And And

42:52 and and And

43:53 They fell in love because there was passion and energy, and it was fun. And it's what we're supposed to do when we're in our twenties and thirties. In the absence though of a clear sense of identity relationships can really drift and become I struggle with the phrase toxic masculinity. I think that's just shit blokes really and then are there shit women? Yeah, there is definitely shit women! We could talk about toxic winging and toxic men or we can just talk about low grade humans like let us not be low grade humans okay lets be high grade in my terms lets be high value humans yeah. Just on that point as well, I think from relationships that I've had it's very important if you have that masculine polarity within a relationship. It's actually more enjoyable because a woman wants to come into your world and experience what you do see what you believe in your values and like what your mission is for guys here

44:49 And Good. Women love that because their whole life they've had... These nice guys simp up to them and say, oh no but I like this too. Oh, I believe in all of this. I believe in whatever you say and their bullshit detector is just saying that because they want to get something out of it right? Whereas if you actually have something that you truly believe in then you live your life aligned like that a woman's going to walk in and think man this is exactly what I want! I want someone who has got that direction who will push myself and my family forward and really help us have a great life yeah

45:45 And There's a lot of low-grade people out there, but by the way there is also a lot of people who are saying that they want to meet someone good. So go out there and be great! Worry less about finding in the relationship, be the kind of person that would attract that and you can pretty sure it will come to you

46:32 Yeah, 100%. I always say like you don't attract what you want. You attract what you are and the funny thing is that as you start to raise your value as a man and we talk about the highvaluemanproject which i love the name right? As you become more high-value in what you do and becoming more successful or more aligned they actually start coming like you start attracting great people into your life when you're like wow how does this happen well it just happens because And I mean just going back to something that I touched on right at the beginning.

CHAPTER 13 / 16 Discussion

Personal Development, The Way of the Superior Man

Oliver Anwar reflects on his personal development journey, which began in his early 20s following a heartbreak. He credits the YouTube channel Real Social Dynamics and David Deida's book, "The Way of the Superior Man," as pivotal influences on his understanding of masculine energy and relationship dynamics. This self-study helped him recognize his own role in past relationship failures and improved his overall self-awareness.

david deida· owen cook· personal development· stoicism· relationships· self-awareness

47:20 Where did you pick this up from? Because my personal development journey, the first book I read was Feel The Fear and Do It Anyway Susan Jeffers around 1998 basically. And then my journey was kind of some of my age the classic kind of Tony Robbins Zig Ziggler Jim Rohn, Wayne Dyer and then Getting interested in going backwards in time, Napoleon Hill and Earl Nightingale and some of those guys. And then getting into Stoics and stuff so for me it's a fascinating exploration into what goes on in our mind who we are as humans and then who we are as men where did your journey start considering you're only 31 now? What was your personal development gateway

48:15 Yeah, great question. So in my early 20s I think I went through some relationships that helped me – well not helped me but got my heart broken and then it helped me navigate actually okay relationships in general. I started watching a YouTube channel called and I think this was big back in like the 2000's called Real Social Dynamics which was basically these pickup artists that would go out and teach you how to speak to girls because I was really interested in what that But on a deeper level, I focused following one of the founders called Owen Cook. He spoke about masculine energy like polarity and things like that and he got me onto the book The Way of the Superior Man by David Yada. And that one is actually the game changer for me.

48:59 So And And so yeah, that kind of what got me in and then I just kind of studied it. I followed other people there and I think a lot of my own relationships – I learned a lot of things as to why did my relationships go wrong? A lot of the time it was actually down to me that I was maybe not holding that polarity or wasn't behaving in the right way acting in the right way. And I know I'm only 31 but I think I've gone through a bit of a journey in regards to that has helped me now have better relationships.

49:56 And Does the majority of us take the time to learn who we are as a machine and as a thinking machine, let alone a physical machine. And then we walk around wondering why things aren't working out? Why don't feel that great? Why relationships don't work? Why is nothing ever working out for me? Well maybe you're putting petrol in diesel car like maybe it's not.

CHAPTER 14 / 16 Discussion

Social Circles, The Importance of Peer Support for Men

Maintaining long-term friendships with people who are also committed to self-improvement provides a crucial support system for men. Anwar notes that his childhood friends from Bristol have all pursued their own forms of growth, which allows for honest conversations about stress and problems. Surrounding oneself with other men on a similar path is often more conducive to progress than isolated therapy.

friendship· bristol· dubai· peer support· mental health· accountability

50:47 And what about some of your friends that you grew up with? Have any of them come on the journey with you or has your lifestyle evolved that now got pretty much a new set of friends and places you're operating and showing up in. Yeah, good question. So I'm friends with all of my school friends that I played football with and like my day one friends back in Bristol they were recently out here in Dubai coming to visit so they're great man and like they've all gone on their own journey in different ways in regards to their own improvement and yeah this is one of the things I'm proud about with my group of friends is in their own way and whatever kind And

51:45 People don't understand the stresses you go through, the problems that you have. Sometimes, you know, you don't want to go and sit with a therapist for an hour and talk about your problems but if you speak with a close friend that you're with that knows you and they're going through the same thing it's so much more actually conducive because they understand your problem, they're going through the same thing and they actually kind of give you this level of support that you didn't think that they could. So yeah surround yourself with other men who are on back And And

CHAPTER 15 / 16 Discussion

Future Vision, Business Growth and Starting a Family

Anwar discusses his future goals, which include expanding his elite performance business and eventually starting a family. He emphasizes the importance of "presupposing success" and maintaining an optimistic belief system even during difficult times, such as his early days in London. He views raising strong, capable children with integrity as the ultimate purpose that transcends business achievements.

optimism· vision· family· fatherhood· business goals· purpose

52:44 And I'll see you in the next one. Yeah, social connections. Challenges leveling up like the what's it called? The tide rises you know, a rising tide lifts all ships. That's right yeah and I don't know why but just this word on my mind as we get towards the end about vision and direction seems to me that you've had targets had goals and you've leaned into it when the results have come

53:35 And a lot of men worry about the results and then don't take, don't take the steps. Where are you headed next? And how are you staying tuned into that vision? Yeah, so I think one of the big things that I focus on is I try and always presuppose that good things are going to happen and have optimism. So I always presuppose that there's going to be success. I remember when I was filling vending machines, I would smile some days like, I'm not gonna be doing this forever. You know, I'm gonna be running my own business at some point and having some freedom. And I always believe that and presuppose a success. Belief systems are really important. If you believe bad things are gonna happen and it's not gonna work And

54:34 That belief there actually helps you during those hard times. So that's one of the things that has helped for me and for me, it is really continuing to grow my business and personal brand which is like a big focus for me build more into our team that we have on our elite performance business and program. And I think, I'm 31 now so i think in the next four or five years actually family and kids is going to be on the line for me as well so I think for me that's going to give me a different level of purpose because um...I don't have kids yet so I can't speak to it but friends are I know that I've had children and families. It's the number one thing that has actually given them even more drive and actually happiness and fulfillment in their lives, so

55:17 Yeah, I think that's so important man. Having a family you know raising kids you know raising like strong capable kind people with integrity within your family to then go on and live and have a great life like i don't think there's any other purpose is bigger than that so for me business is important but actually like a family and living in that way it's going to be huge for the next four or five years. Yeah beautiful I have my kids a little bit older than that. Um, I don't know that it was necessarily planned if I'd found the right woman and probably had them sooner but i think there is that age bracket you just spoke about which is great because And

CHAPTER 16 / 16 Discussion

High Value Man Project, Closing Remarks and Resources

Jonnie Jensen and Oliver Anwar conclude the episode by encouraging listeners to share the show with other men who could benefit from the health and mindset discussion. Anwar directs listeners to his website, fitnessforentrepreneurs.com, and his active social media profiles on LinkedIn and X. Jensen reminds the audience that becoming the best version of oneself is the foundation for supporting everyone else in their lives.

jonnie jensen· oliver anwar· fitness for entrepreneurs· high value man· linkedin· podcast outro

56:18 Oliver, I have absolutely loved this. I hope it's been an enjoyable session for yourself as well. Remind people again where they can find you if they want to connect up Yeah, firstly Jonnie thank you for having me on. This has been a great podcast and great conversation and I hope everyone listening has enjoyed it so you can find me mostly active on LinkedIn, you can find me Oliver Anwar same one ex Twitter i'm pretty um uh active on there and then you can also find my business if you're interested in what I do fitnessforentrepreneurs.com to find out about my health coaching program awesome

57:09 To the people that have been listening, I really appreciate you showing up or you watching and listening. Please remember to like share subscribe this in particular sharing it with other men in your life that you think could be...that could take something from this we've talked a lot today about health and fitness but not just the six-pack and having some biceps to flex This is about showing up in your life being the best man being the best dad the best version of yourself that you can be because When you can be that, you get to be more for everyone else in your life. It doesn't really work the other way around and I really hope that has come across today so tune into the next episode! I'll see you on the other side thanks again Oliver. Thank You

57:53 Thanks for tuning in to The Jonnie Jensen Show. Be sure to subscribe, leave a review and share it with fellow dads! Creating the life you deserve starts with YOU. Get your HVM blueprint and join our community of motivated modern dads at highvaluemanproject.com Let's go